Module 1: Digital Marketing Foundations
Module 2: Audience Understanding and Brand Building
Module 3: Content Strategies
Module 4: Search Engine Optimization (SEO)
Module 5: Paid Advertising and SEM
Module 6: Email Marketing
Module 7: Analytics and Reporting
Module 8: E-commerce Marketing
Module 9: Specializations
Module 10: Performance Marketing and Case Studies
Module 11: Industry Insights and Trends
Module 12: Professional Development
Module 1: Digital Marketing Foundations
– Introduction to Digital Marketing
– Key Concepts and Terminology
Module 2: Audience Understanding and Brand Building
– Understanding Your Audience
– Building Your Digital Brand
Module 3: Content Strategies
– Content Marketing Fundamentals
– Website Design and User Experience (UX)
Module 4: Search Engine Optimization (SEO)
– SEO Basics and Advanced Techniques
Module 5: Paid Advertising and SEM
– Search Engine Marketing (SEM)
– Paid Advertising Strategies
Module 6: Email Marketing
– Email Marketing Strategies
– Automation Tools and A/B Testing
Module 7: Analytics and Reporting
– Analytics for Digital Marketing
– Reporting and Performance Metrics
Module 8: E-commerce Marketing
– Introduction to E-commerce Marketing
– Strategies for Online Retail Success
Module 9: Specializations
– SEO Specialization
– SEM Specialization
– Social Media Specialization
– Content Marketing Specialization
– Email Marketing Specialization
Module 10: Performance Marketing and Case Studies
– Performance Marketing
– Digital Marketing Case Studies
Module 11: Industry Insights and Trends
– Guest Lecture from Industry Expert
– Emerging Trends in Digital Marketing
Module 12: Professional Development
– Ethics and Legal Considerations in Digital Marketing
– Building a Personal Brand
– Freelancing and Consulting in Digital Marketing
– Job Search and Interview Skills
– Final Project Presentation and Certification